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By Gifford Pinchot & Ron Pellman
Available October!
Summary
- This long-awaited follow-up to 1985's bestselling classic
Intrapreneuring shows how to create a climate of innovation that brings out the entrepreneurial
spirit of the organization
- This practical, hands-on guide is written by the pioneers
of intrapreneuring, and is packed with the wisdom, knowledge, and experience they
gained helping develop and launch over 400 new products and businesses
- Filled with real-world examples of success and concrete
steps for achieving it!
- In-tra-pre-neur, n. A person in a large corporation empowered
to create new products without being constrained by standard procedures.
The American Heritage College Dictionary, 3rd edition
Description
This practical guide, written by the pioneers of intrapreneuring,
shows how to create a climate of innovation that brings out the entrepreneurial spirit
of the organization.
Synopsis
In 1985, Gifford Pinchot introduced the concept of Intrapreneuring
in his bestselling book, Intrapreneuring: Why You Don't Have to Leave the Corporation
to Become and Entrepreneur. Pinchot showed how corporations can stay on the leading
edge by fostering intrapreneurship-thereby fostering innovation-among their employees.
Now, Intrapreneuring in Action provides practical tools for organizations to accelerate
their rate of innovation without sinking extra money or resources into the process.
Based on the authors' experience helping develop and launch
over 400 new products and businesses, Intrapreneuring in Action shows organization
leaders how to make good use of their people's intrapreneurial energy. How? By helping
people direct that energy toward what is most important and allowing them to use
it with a considerable breadth of freedom. Here's where Intrapreneurs and leaders
will learn how to combine direction, teamwork, accountability, and autonomy in a
practical way that consistently gets outstanding results-despite the fact that innovation
never happens the way it was planned!
Now, just how do organizations get around that paradox?
By playing by the authors' sixteen time-tested "Rules of Intrapreneuring in
Action", including:
o Bet on people, not just ideas. Put your money down on
a team of people who can fix plans fast when they don't work exactly as expected.
o Make your mistakes faster and cheaper, learn from them
and move on. Create prototypes rapidly, get customers involved early, take the product
or service to market, and constantly, quickly improve it.
o Don't filter out the truth. Intrapreneuring is about learning
what works and what doesn't. Screen out the truth and learning shows to a crawl.
o Value all kinds of innovation. A better process may be
just as important as a better product. A system that makes the organization learn
faster, think quicker, or care more about customers may change the fate of the company.
Intrapreneuring in Action applies these proven rules to
all kinds of innovation-from new products and services, better ways of reaching customers,
and ways to do more with less to quality improvements, smarter approaches to globalizing,
and improved internal services. Every chapter is bursting with readily applicable
tips, tools, and advice.
For in-house or independent intrapreneurs as well as managers
challenged to bring out the intrapreneurial spirit in the people they lead, Intrapreneuring
in Action is an experience-laden, future-oriented guide to tapping into people power
for fast, constant, and ever-improving innovation.
Table of Contents
1. Make Your Mistakes Faster and Cheaper
2. Honoring the Five People of Innovation
3. Creating the Climate for Innovation
4. Training for Intrapreneurs
5. Choosing Innovations that Fit Who You Are
6. Getting Started
7. Avoiding the Classic New Product Mistakes
8. Intrapreneuring Within a Structured Development Process
9. Advice for Hands-On Innovators
10. What Managers Can Do
11. What Senior Leaders Can Do
12. The Future of the Intrapreneurial Organization
13. How to Succeed as an Intrapreneur
Appendices
A. The Intrapreneur's Ten Commandments
B. The Intrapreneurial Investment Evaluation Checklist
C. The Sponsor Evaluation Checklist
D. The Team Health Checklist
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